Project Description
In many parts of Malaysia, food supply chains operate in a way that benefits the middlemen the most—often at the expense of both the producers and the consumers. The “Fish For All” initiative by the Rotary Club of Hulu Langat Eco (RCHLE) was created to respond to this problem in a very specific way: by directly linking local fish farmers with end consumers and underprivileged communities, we’re beginning to correct the imbalance via a buy-one-donate-one model.
Nominated Club: ROTARY CLUB OF HULU LANGAT ECO
Project Showcase Category: Economic and Community Development
Project Involvement: Rotary, Other NGOs, Small Scale Fish Farmer, Local Government Representatives, Village Heads, Community & Welfare Partners, Consumers
Project Funding: USD1000 and below
Project Partners:
1. Small-Scale Fish Farmers (Sungai Makau, Hulu Langat)
Supply fish
Sell directly to RCHLE at fair price
Key beneficiaries of short supply chain
2. Rotary Club of Rahman Putra
Strategic partner
Scaled distribution, operations
Provided manpower, outreach
3. Local Government Representatives
YB Johan Abd Aziz, YB Sany Hamzan
Endorsed project
Boosted legitimacy, visibility
4. Village Heads (Batu 14 & Batu 18)
Linked RCHLE to needs
Identified households
5. Community & Welfare Partners
SJK (C) Batu 14
Sam Ching Kung Old Folks Home
Kechara Food Bank
6. Consumers (Urban Buyers)
Buy at market price
Enable donation mechanism